Develop a strategy for all dealership marketing, which supports the marketing strategies. To communicate this within the organization, and the dealers through written communications and verbal presentations as agreed.
Lead the planning, development and delivery of marketing activity, across all relevant channels to drive customer enquiries/engagement for new car sales, used cars, finance products and aftersales requirements in support of business targets. This could include but not be constrained to:
Quarterly campaigns
Production of campaign templates
Digital materials (eDMs, DR banners & SoMe ads)
Point of sale materials
CRM activities Mailers – National and Dealer
Events
Skills required:
Extensive marketing experience of the automotive sectors
Experience in planning and managing marketing campaigns via different channels
Hold a relevant Degree or equivalent qualifications/experience
