Job Description

• If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
• Digital Marketing Manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
• Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) is preferrable
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement

Required Skills

• Bachelor’s Degree
• Hands on Experience in Content Marketing
• Proficiency in Technical SEO is a big plus
• Lead-Generation via digital platforms is a must-have
• Hands on Experience in E- Mail Marketing
• Able to plan, strategize, and execute content marketing tactics across various platforms
• Must be proficient in digital media planning
• Should be a strategy maker and a versatile performance marketer
• Solid Experience in managing a hefty marketing budget
• Able to manage a whole marketing team
• Able to manage organic vs inorganic activities

Qualification

• BBA (Marketing), MBA, BS, MS 

Experience (years): 

• 5+ Years

About Us:

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 15 years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.