Job Duties & Responsibilities:
1. Developing and implementing PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media platforms
2. Conducting keyword research and creating ad groups and campaigns
3. Monitoring and analysing campaign performance to optimize for conversions and ROI
4. Creating and managing remarketing and retargeting campaigns
5. Collaborating with other teams such as content and design to ensure campaigns are integrated with overall marketing strategy
6. Staying up-to-date with the latest PPC trends and best practices
Required Skills: